標(biāo)準(zhǔn)化治療方案翻譯-中英對照
建立龐大的數(shù)據(jù)庫， 鞏固市場地位
項目目的：
為VIP會員提供關(guān)愛服務(wù)，體現(xiàn)項目的附加價值。
推廣標(biāo)準(zhǔn)化治療方案，提高患者的依從性。
目標(biāo)客戶：已經(jīng)是項目會員的，并且已經(jīng)用美羅華治療的患者。
項目內(nèi)容：
專家預(yù)約服務(wù)；定期兌換會員禮品；網(wǎng)站、800熱線VIP服務(wù)
以銷售代表為主，以其所負(fù)責(zé)的市場區(qū)域為單位開展活動。
在銷售額排名中top30的醫(yī)院中開展。
專家門診電話預(yù)約，通過網(wǎng)站、800 VIP登陸，享受增值服務(wù)
啟動時間：2010年11月。
VIP活動－健康大講堂
項目目的：
由經(jīng)驗豐富的臨床醫(yī)生為患者講解淋巴瘤的疾病知識及藥物治療的知識；
現(xiàn)場答疑，專家咨詢個性化服務(wù)；
推廣標(biāo)準(zhǔn)化治療方案，用足療程，提高患者的依從性，成為美羅華的忠實用戶
目標(biāo)客戶：正在接受美羅華治療的VIP會員患者；通過VIP會員引薦需要用美羅華治療的普通會員；正在用美羅華治療沒有加入項目的非會員。
項目實施：
以銷售代表為主，以其所負(fù)責(zé)的市場區(qū)域為單位開展活動。
在銷售額排名中top20的醫(yī)院中開展。
形式為院內(nèi)講座，銷售代表負(fù)責(zé)聯(lián)系專家和組織患者，聯(lián)系場地等。
每次院內(nèi)講座，以10～20名患者為宜，每半年一次，共計30場。
輔之以資料袋（包括健康手冊及定期兌換的禮品）。
啟動時間：2010年11月。
VIP會員－會員活動
項目目的：
通過患者俱樂部的活動，提供一個淋巴瘤患者相互交流的平臺；
重建患者痊愈的信心，使患者堅定信念，接受美羅華治療直至痊愈。
目標(biāo)客戶：正在接受美羅華治療的會員患者
項目實施：
組織患者俱樂部的會員開展諸如聯(lián)誼舞會、踏青、攝影比賽、病友家屬征文等系列活動。
在主要城市（京滬穗）開展，每年一次。
啟動時間：2011年。
美羅華患者教育－800熱線
項目目的：
供患者電話咨詢，患教項目入會咨詢。
提供專家定期咨詢、答疑時間患者可以網(wǎng)上預(yù)約、電話預(yù)約咨詢時間
患者可以與專家電話直接溝通，溝通問題在網(wǎng)上公示。
提供專家門診預(yù)約
供醫(yī)師護士對會員患者進行隨訪。
及時將俱樂部的活動信息傳遞給目標(biāo)患者。
目標(biāo)客戶： 項目普通會員 ，項目VIP會員
項目實施：
申請并開通800號碼（同時申請400）。
800號碼管理。
啟動時間：2010年10月中旬。
中國淋巴瘤康復(fù)網(wǎng)
網(wǎng)站框架更新及完善：
患者教育信息：與淋巴瘤疾病、診斷、治療相關(guān)的知識介紹
患教活動介紹：介紹年度內(nèi)將舉行的患教活動，引發(fā)患者關(guān)注
VIP入口：針對已在使用美羅華的會員患者，提供個性化和增值化的服務(wù)
療程查詢，療程指導(dǎo)（下次治療時間）
美羅華禮包申請
專家信息一覽表
專家門診預(yù)約
專家電話（視頻）咨詢、答疑預(yù)約
Information Flow
項目物料一覽表
知情同意書（ICF）
美羅華淋巴瘤治療指南
美羅華淋巴瘤康復(fù)手冊
宣傳海報
會員季刊
華彩新生－美羅華淋巴瘤患教項目圖標(biāo)設(shè)計
創(chuàng)意說明
整個創(chuàng)意“彩”出發(fā)，華麗的彩虹表達(dá)了患者從獲新生的概念，橙色的雙人，寓意溫馨美好的情景。
項目進展時間表
項目預(yù)算
U-link Business Solutions Co., Ltd.
Project Objective:
The experienced clinicians explain the knowledge of disease and lymphoma knowledge of drug therapy to patients;
Live answering; provide the personalized service of expert consultant;
Promote standardization program, with full course of treatment, improve patient compliance, as a loyal user of Mabthera;
Treatment target: the VIP patients members received the treatment of Mabthera; ordinary members recommended by the VIP Member for Mabthera
treatment; non-members received the treatment of Mabthera but did not join the projects.
Implementation of the project:
Rely mainly on sales representative, and carry out the activates based on their responsible region as the unit.
Carry out activates in the top20 hospitals in the sales;
In the form of hospital lectures, sales representative is responsible for contacting with experts and organized patients, and contact relevant personal for activity site;
Lectures of each hospital shall be suitable for 10 to 20 patients 1, every six months, with total of 30 times.
Supported by information kits; (including health manuals and regular exchanged gifts).
Start time: in November 2010.
VIP member－member activities
Project Objective:
Provide a platform for mutual exchange in patients of lymphoma through club activities of the patients;
Reconstruction the confidence of the patient for curing; firm belief of patients; and receive Mabthera treatment until full recovery.
Target customers: patient member received the treatment of Mabthera;
Implementation of the project:
Organize the activities for patient members of club; such as patients friendship balls, outing, photography competition and Essay Competition of Patient
families;
Organize the above activities in the major cities (Beijing, Shanghai and) once a year.
Start time: 2011.
Mabthera patient education -800 Hotline
Project Objective:
Telephone counseling for patients’ consultation; the patient education project provide the consultation of membership;
Provide regular expert consultation, Q & A time; patients can make an appointment and telephone appointment on line;
Patients can directly communicate with expert in telephone; the communication problems shall be in online publicity.
Provide expert outpatient appointment
Doctors and the nurses followed up members.
Timely transmit the information of the activities of club to the target patients.
Target: The ordinary members, the project VIP Member
Implementation of the project:
Application and opening 800 hot line (also for 400).
800 Numbers management
Start time: mid-October 2010.
Lymphoma Rehabilitation Network of China
Updating and improvement of the framework of web site：
Patient education information: introduction of lymphoma disease, diagnosis and related treatment;
Introduction of teaching activities of patient: introduction of annual teaching activities of patient, triggering concern in patients;
VIP entrance: provide personalized and value-added services for the patients’ members used Mabthera;
Course inquiries, treatment guidance (next treatment time);
Mabthera gifts application;
List of expert information;
Specialist out-patient appointments;
Expert Phone (video) consultant, Q & Reservation;
Information Flow
List of project items
Information consent form（ICF）
Mabthera Lymphoma Treatment Guidelines
Mabthera Lymphoma Rehabilitation Manual
Posters
Member Quarterly
Huacai rebirth－Icon Design of Mabthera lymphoma project of patient education
Creative Description
The integral creative design is started for the "color", the gorgeous rainbow expressed the rebirth concept of patients; the two people shape of orange means warm and beautiful times。
Project schedule
Project budget
U-link Business Solutions Co., Ltd.
2013.4.5